Dr. Annie Cui

Dr. Annie Cui's research focuses on firms’ branding, pricing and international marketing strategies. She views her role as a marketing researcher to act as a bridge connecting academic findings with business practices. Therefore, she strives to work on leading-edge research that directly addresses and solves business problems. 

Dr. Cui truly enjoys teaching undergraduate students, helping them realize their full potential and reach their career goals. She believes that the Honors EXCEL program is a well-designed program that offers students great opportunities to challenge themselves and combine their passions with their academic program of study. Dr. Cui is happy to provide guidance and assist students on this fascinating learning journey.

In her free time, she also loves to travel and has been to over 30 countries.